In the market place, your product may be goods, services, or a combination thereof.

We must define your market, and analyze how you will both penetrate and service that market before we can fully develop your business plan.

At Asia Pacific Services, we help you define your market.

• Potential Market - The total population that may have interest in acquiring your product.
  
  
• Available Market - Those in the potential market that are financially positioned to buy your product.
  
  
• Qualified Available Market - Those in the available market that meet regulatory requirements (if any).
  
  
• Target Market - The segment of the qualified market that your firm has decided to service.
  
  
• Penetrated Market - Those in the target market that have agreed to purchase your product.